pepsico positive

• brand partnership

• digital media campaign

• sponsored video

As one of the leading food and beverage companies, PepsiCo has a responsibility to create a better food system for the planet. As part of this mission, PepsiCo launched pep+ (PepsiCo Positive) and introduced Pulpex, the world’s first truly recyclable paper bottle, a more sustainable packaging solution for its products.

To build awareness and reach influential leaders and organizations in the sustainability space, we spearheaded a partnership between PepsiCo and Forbes to launch a multi-platform, high impact campaign.

We published a thought leadership article featuring Ron Khan, VP of Beverage Packaging who discussed four key sustainability innovations at PepsiCo. The goal was to not only highlight the initiatives PepsiCo was taking, but also start a conversation between business makers considering their own sustainability efforts.

The article was supported by a targeted video campaign that leveraged a unique set of Forbes digital ad units. The campaign gave PepsiCo 100% share of voice of the article and successfully drove Forbes readers to PepsiCo’s site to learn more about the initiative.