Tasked with elevating PepsiCo’s position as a philanthropic leader, we crafted a strategic media plan to support PepsiCo Foundation’s social impact programs and enhance the brand’s standing among executive leaders.

By securing a year-long media partnership with The New York Times, we successfully engaged influential business and political leaders through targeted video placements and premium editorial features. Our targeted campaigns on LinkedIn and YouTube maximized reach and scale, resulting significant video views and visitors to Foundation landing pages.